About BeWear

OUR ORIGINS

BeWear saw the light of day after our founder Aakash Mansukhani got frustrated with the men’s fashion outlets on the high street. It had become clear that the only way to cater to a growing market of modern men who wanted stylish, timeless but interesting clothes was to take matters into his own hands. And that’s how BeWear, as a concept, was created. At first, we tested the waters with a series of pop-up shops, and having found our target market, we decided to expand and open an online store. 

OUR MISSION

We here at BeWear want to enable the modern men to dress with confidence. We empower individuals who want to go for a timeless and stylish but still unique way of dressing up for both work and leisure. We want to break the norms that dictate the mainstream fashion.

At BeWear, our mission is to redefine modern menswear by creating thoughtfully designed, ethically produced, and effortlessly wearable pieces for men who live with purpose and dress with intention. We are driven by the belief that what you wear should empower you — to express yourself freely, move confidently, and embrace your individuality.

We aim to:

• Deliver premium-quality clothing that blends comfort with sophistication

• Champion sustainability and responsible production at every step

• Promote authenticity, diversity, and confidence in all expressions of masculinity

• Build a community of like-minded men who aren’t afraid to be bold, be real, and BeWear

We’re more than a brand — we’re a mindset. And we’re just getting started.